HealthTap brings virtual primary care to Medicare Advantage members

HealthTap is rolling out a virtual primary care program designed specifically for Medicare Advantage (MA) plans, targeting members who lack a primary care physician or face barriers to in-person care — like limited transportation or multiple chronic conditions. The program proactively reaches out to eligible members via text, email, phone, or direct mail, then helps them schedule virtual visits with a board-certified PCP licensed in their state. The goal: replicate the continuity and trust of a traditional brick-and-mortar relationship, just online.

What sets it apart is the long-term continuity model. Patients keep their HealthTap physician even if they switch MA plans, and doctors have access to historical medical records pulled from health information networks — including data predating the current plan enrollment. Between visits, members can message their doctor securely, and they're free to switch physicians if needed.

By the Numbers:

• 35% of the initial outreach cohort scheduled an appointment
• 19% completed their first visit within six weeks of outreach
• High satisfaction scores reported for both patients and physicians

Why it matters: With millions of MA members underserved or disconnected from primary care, HealthTap's model could meaningfully close care gaps — while easing pressure on in-network practices by reaching patients who weren't being seen at all.