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Show me the money. A new Bain & Company and KLAS Research survey of 300+ healthcare executives finds that nearly 95% of providers and payers consider health IT a top strategic priority. But enthusiasm is giving way to accountability — executives now expect AI investments to deliver 3x to 4x returns, with ambient documentation and revenue cycle management leading the charge.
The honeymoon phase for health IT may be winding down. A new survey from Bain & Company and KLAS Research, polling over 300 healthcare executives, finds that nearly 95% of providers and payers view health IT as a top strategic priority — but the focus is shifting from broad adoption to measurable results.
For providers, revenue cycle management (RCM), patient access and engagement, and clinical workflow tools are the hottest investment areas. Payers, meanwhile, are zeroing in on utilization management, care navigation, and claims processing. Notably, providers tend to prefer EHR-native tools over third-party solutions for clinical tasks, though they'll go third-party for governance and compliance needs.
AI is under the microscope. About 75% of providers are optimistic about AI — particularly for ambient documentation and chart summarization — while ~60% of payer executives say AI is meeting or exceeding ROI expectations.
By the Numbers:
Why it matters: As AI matures in healthcare, the era of "invest now, measure later" is ending. Executives are demanding hard proof of financial returns — and tools that can't deliver may find themselves on the chopping block.
